Details Matter at DORS celebrates the accumulative nature of personal style — the way that finishing touches, repeated and layered over time, stop being additions to a look and start being inseparable from it. The brands in this campaign understand this. SunnySde jewellery is designed to be follow your mood for the day, their proportions and finishes considered with customisation in mind from the first sketch. Marilyn Tan works in the same register but with a different hand — quieter, more architectural, the piece you reach for when the look is already almost right and you need one thing to make it perfect.

The Lab Fragrances is, perhaps, the most personal brand in the entire campaign. Choosing a signature scent is an act of self-knowledge — a declaration that this is the invisible part of how I show up. The Lab Fragrances gives you that at a level of craft and distinctiveness that mass-market perfumery cannot. At DORS, we carry their edit because we believe fragrance belongs in the same conversation as jewellery, frames, and every other detail that constitutes a complete self-presentation.

Details Matter is, in one sense, a simple campaign. It says: do not overlook the small things. But at DORS, we know it is more than that. The small things are the things that last. Stack them, layer them, repeat them — and find the most enduring version of yourself in the process.

Shop Singapore's best local fragrance, eyewear, and accessories brands at DORS — featuring The Lab Fragrances, Rocket Eyewear, and more homegrown labels, available daily at Design Orchard and 24/7 at DORS.COM.SG.