Gut Feelings, Local Ingredients
There is a version of food culture that treats what you eat as purely functional. Then there is the version that understands a well-made condiment, a clean-ingredient pantry staple, or a thoughtfully brewed drink as an expression of identity — a signal of how you choose to live, what you value, and where your loyalties lie when it comes to flavour. HOMEGROWN at DORS has always been about creativity across categories. The food and drink brands in this campaign make the argument that the pantry is as much a reflection of taste as the wardrobe.
Addictives SG was built by two chefs — Keefe and Ying Rong — out of years in serious kitchens including Zén, Esora, and Naked Finn. Their small-batch condiments are not pantry fillers. They are the result of professional kitchen discipline applied to everyday cooking — Ginger Flower Sambal made with fresh ginger flower, smoky belacan, and gula melaka; Clam XO; Tingly Chilli Oil; Furikake. No preservatives. Bold on flavour. The kind of thing that changes what you cook at home because it changes what you reach for.
Everiday Food operates from a similar conviction but a different angle. Founded by nutritionist Ri Rupani, the brand makes whole-food pantry staples — chilli oils, gluten-free loaves, spreads built on third-culture flavour combinations like miso nut butter and curry leaf pesto — on a simple, non-negotiable brief: zero additives, no refined sugars, no cheap oils. Things you can pronounce, trust, and crave.
Myristica Hills brings the spice tradition of the Nusantara into the contemporary pantry — single-origin, thoughtfully sourced ingredients that carry genuine provenance and flavour depth that pre-ground supermarket versions simply cannot replicate. And Rebel With A Heart brings the snack dimension — Singapore-made snacks with the kind of local flavour instinct that makes them immediately, specifically, unmistakably from here.
All of them are at DORS, Design Orchard. Your pantry is a personality. Make it a good one.
























