Homegrown 2026
Discover HOMEGROWN 2026, DORS’ annual celebration of Singapore creativity across fashion, jewellery, beauty, food and design.
Explore contemporary pieces from local designers, brands and makers, from expressive fashion and distinctive jewellery to thoughtful skincare, chef-crafted pantry finds and everyday essentials. Shop the collection through three edits: Made to Wear, Made to Taste and Made to Care.
Created for National Day and beyond, HOMEGROWN brings together new launches, exclusive products and familiar Singapore references interpreted through a contemporary, design-led lens.
This follows the campaign’s discovery-first positioning while explaining the actual product assortment clearly. The framework calls for creativity and craftsmanship to lead, rather than relying only on patriotic or “support local” messaging.




































































