New World Plaza is a Singapore artist-led project that began on Instagram as a celebration of Asian visual culture. Created by Kelvin Lim, the brand remixes and recontextualises familiar 80s and 90s visuals from Asian packaging, signage, advertising, film and popular media. Through print, video art, apparel and lifestyle objects, New World Plaza turns nostalgic cultural references into playful, humorous and emotionally familiar works designed to make people happy.
Retro Asian graphics remixed for today
What people say
Known for remixing nostalgic Asian packaging, signage and advertising references.
Started as an Instagram account celebrating everything Asian and visually familiar.
The brand spans print art, video art, apparel and lifestyle goods.
Humour, awkward translation and cultural remixing shape the visual language.
Best positioned as artist-led lifestyle goods rather than standard fashion apparel.
