Boldly designed, better-fitting men’s underwear and socks

THUNDERWEAR

An underwear and socks label making boldly designed, better-fitting basics for the start of any big day.

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Boldly designed, better-fitting men’s underwear and socks

Founded by Luigi, Thunderwear grew out of a simple idea: give men more exciting choices for the first thing they put on each day. After interviewing over 250 men and women who were tired of boring underwear and socks, Luigi turned the idea into a project in the National University of Singapore’s Executive MBA programme, selling the concept to classmates before the product existed. Production followed, and the brand has kept developing better-fitting, boldly designed underwear for men ever since.

Key Highlights

Every pair is designed around a simple idea: what you put on first sets the tone for the day, so it should be better fitting and boldly designed

Known for a founder who interviewed over 250 men and women before making a single pair, because they were tired of boring underwear and socks

Loved for a brand that started as a university project and was sold to classmates before the product even existed