Boldly designed, better-fitting men’s underwear and socks
Key Highlights
Every pair is designed around a simple idea: what you put on first sets the tone for the day, so it should be better fitting and boldly designed
Known for a founder who interviewed over 250 men and women before making a single pair, because they were tired of boring underwear and socks
Loved for a brand that started as a university project and was sold to classmates before the product even existed



