What the Published New Class 2027 Framework Shows

Last reviewed 30 September 2026

DORS's published New Class 2027 framework evaluates applicants on local eligibility, original design, Singapore identity, brand appeal, product quality and retail readiness.

This guide explains the published criteria and the support described for brands joining the programme.

The framework is one public view of DORS brand selection. Requirements and programme details can change with each intake.

1. Who Can Apply to The New Class?

Photography: Courtesy of DORS at Design Orchard

Applicants first need to meet the programme's published eligibility requirements.

For the 2027 intake, designs must be original. The key designer or designers must be Singapore citizens or permanent residents. The business must have at least 30 per cent local shareholding and be registered or incorporated in Singapore with a physical presence here.

These conditions define the required Singapore connection for this intake.

2. Original Design and Singapore Identity

The published selection criteria name a strong Singapore identity, original design and quality craftsmanship.

A brand can explain its Singapore point of view through its response to local climate and city life, cultural references, materials or a contemporary approach to everyday living. The design connection should be clear in the product and brand story.

3. Brand Story and Appeal

The application framework considers the brand behind a product as well as the product itself.

Its brand-appeal section covers the strength and relevance of the story, sustainability values, social engagement and press coverage, responsible manufacturing, and visual merchandising.

4. Visual Merchandising

The application criteria specifically ask whether a brand can present its story and products impactfully.

Display choices, packaging and visual consistency help customers understand the brand in a shared retail environment.

5. Product Quality and Availability

The published Product Appeal criteria consider practical quality alongside design.

They include finishing, durability and appropriate packaging. Product sizing is listed for fashion and fashion-accessory brands.

The page also asks about product range and variants, seasonal offerings and the ability to restock within a week. These are current New Class application criteria and should be rechecked for a future intake.

6. Retail Readiness

Original design and reliable retail supply appear together in the New Class criteria.

A brand needs to show a clear identity, well-finished products and the capacity to provide relevant stock for customers.

7. What the Programme Offers Selected Brands

The public page also describes what participating brands can expect after selection.

It lists a basic one-year tenure at DORS, followed by a performance review to decide whether another year is possible. A capability-development programme is offered to new-to-market and emerging brands.

DORS also lists monthly events that may promote selected brands when they are relevant to the event theme.

What the Framework Means for Shoppers

The published criteria help shoppers understand why local connection, original design, brand story, presentation and product quality are considered together for New Class applicants.

Frequently Asked Questions

Can an emerging brand apply to The New Class?

The programme offers capability-development support to new-to-market and emerging brands. Applicants must still meet the published local eligibility requirements.

Does selection guarantee another year at DORS?

The programme offers a basic one-year tenure. The published page says a performance review determines whether participation can be extended for another year.

Where to Check Current Application Details

Application requirements and timelines can change for future intakes. Review the official DORS page before applying.

For current details, visit Be Part of DORS.