Every campaign has the brands everyone already knows and the ones you find for the first time. HOMEGROWN has both. This editorial is for the latter — the labels making their DORS debut, the names that are new to this floor but not new to the work of building something worth paying attention to.
W:RLD is menswear built for the city that actually exists — not the temperate European one that most fashion still dresses for. Their proprietary UrbanQool™ fabric technology produces pieces that are breathable, sweat-resistant, and structured enough to move from a working day into an evening without losing their shape or their dignity. Shirts, tees, polos, and blazers designed with clean lines and a quiet confidence that does not need to announce itself. This is Singapore menswear solving a Singapore problem, and it solves it well.
