Homegrown

There is a version of food culture that treats what you eat as purely functional. Then there is the version that understands a well-made condiment, a clean-ingredient pantry staple, or a thoughtfully brewed drink as an expression of identity — a signal of how you choose to live, what you value, and where your loyalties lie when it comes to flavour. HOMEGROWN at DORS has always been about creativity across categories. The food and drink brands in this campaign make the argument that the pantry is as much a reflection of taste as the wardrobe.

Every campaign has the brands everyone already knows and the ones you find for the first time. HOMEGROWN has both. This editorial is for the latter — the labels making their DORS debut, the names that are new to this floor but not new to the work of building something worth paying attention to.

W:RLD is menswear built for the city that actually exists — not the temperate European one that most fashion still dresses for. Their proprietary UrbanQool™ fabric technology produces pieces that are breathable, sweat-resistant, and structured enough to move from a working day into an evening without losing their shape or their dignity. Shirts, tees, polos, and blazers designed with clean lines and a quiet confidence that does not need to announce itself. This is Singapore menswear solving a Singapore problem, and it solves it well.

The Love Local Sale is here. Storewide, across every brand on the DORS floor, from today until September 2. Which means this is the moment — if you have been watching something, waiting on it, circling back to it — to stop circling and just buy the thing.

Heritage is having a moment. Not the kind that arrives pre-packaged in a mood board — the kind that shows up when a designer actually knows the material, respects the craft, and then does something unexpected with both. In Singapore, that conversation has been building quietly for years. HOMEGROWN at DORS is where it gets loud.

There is a version of the I ❤ SG graphic that lives on tote bags outside MRT stations and refrigerator magnets in airport gift shops. That version is not what you will find at DORS this National Day. What you will find is what happens when the graphic is handed to a generation of Singapore creatives and asked a different question: not what does this mean, but what could it mean?

HOMEGROWN is DORS's annual National Day campaign, and its most expansive yet. This year, the campaign brings together 25 new Singapore brands across fashion, food, beauty, jewellery, accessories, and lifestyle — spanning new launches, exclusive collaborations, and curated product edits that together map the breadth of what contemporary Singapore design looks like in 2026.