Homegrown
Old Motifs, New Moves
Heritage is having a moment. Not the kind that arrives pre-packaged in a mood board — the kind that shows up when a designer actually knows the material, respects the craft, and then does something unexpected with both. In Singapore, that conversation has been building quietly for years. HOMEGROWN at DORS is where it gets loud.
The I ❤ SG You've Never Seen
There is a version of the I ❤ SG graphic that lives on tote bags outside MRT stations and refrigerator magnets in airport gift shops. That version is not what you will find at DORS this National Day. What you will find is what happens when the graphic is handed to a generation of Singapore creatives and asked a different question: not what does this mean, but what could it mean?
This Is What Homegrown Looks Like
HOMEGROWN is DORS's annual National Day campaign, and its most expansive yet. This year, the campaign brings together 25 new Singapore brands across fashion, food, beauty, jewellery, accessories, and lifestyle — spanning new launches, exclusive collaborations, and curated product edits that together map the breadth of what contemporary Singapore design looks like in 2026.
