This Is What Homegrown Looks Like
Singapore has always made things. What has changed is the confidence with which it does it. The labels coming out of this city now — across fashion, food, beauty, jewellery, lifestyle — are not asking for permission or looking to the West for a template. They are building from here, for people who live here, and doing it with a level of craft and intention that makes the finished product worth paying attention to regardless of where you are in the world.
HOMEGROWN is DORS's annual National Day campaign, and its most expansive yet. This year, the campaign brings together 25 new Singapore brands across fashion, food, beauty, jewellery, accessories, and lifestyle — spanning new launches, exclusive collaborations, and curated product edits that together map the breadth of what contemporary Singapore design looks like in 2026.
The brands assembled for HOMEGROWN were chosen because they are doing something specific and doing it well.AddictivesSG, making small-batch condiments built on years of professional kitchen experience. Moon Juice Kombucha, brewing gut-health drinks for the Asian palate withflavourcombinations that have no business being this good.
StudioGypsied, producing slow-fashion batik on sustainable fabrics in named collections that treat the textile as the story, not the garment.W:RLD, engineering menswear with proprietary heat-resistant fabric technology for a climate that international fashion stillhasn'tproperly dressed for. PaoPao, reframing the cheongsam as confidencearmourfor the modern woman. The Antecedent Store, fusing East and West in earrings that treat jade and freshwater pearlsas livingcultural references rather than period costume.
DORS at Design Orchard is where all of it lives together. Not as a market, not as a pop-up, not as a temporary showcase — as a permanent, curated destination for the creative output of this city. HOMEGROWN is our argument, made in product, that Singapore design has arrived at something worth celebrating.
Come and seewhat that looks like.We'llbe at 250 Orchard Road every day until September 22. You can alsoshopthe full campaign at DORS.COM.SG.



























